Keynote Speaker — Land Clearing · Excavation · Demolition Industries
Josh stockel
Founder, Blue Goat Land Leads · Host, Land It Podcast
From dirt world association conferences to contractor trainings — Josh brings real-world marketing strategy to the stage, leaving audiences with tools they can use the Monday after the event.
- Hi, I'm Josh
Built for the dirt world
I built Blue Goat Land Leads because I kept watching land clearing and excavation contractors get burned by generalist agencies that didn't understand their world — agencies that treated a mulching job like a plumbing job.
So I went all-in on the dirt world. One niche. Nearly a decade. Dozens of contractors scaled across the country. I've learned exactly how land clearing and excavation companies generate consistent leads, dominate local search, and build marketing engines that actually match the way this industry operates — and I bring those lessons directly to the stage.
Before Blue Goat, I built and sold award-winning businesses, led high-performing teams, and served as President & CEO of a local Chamber of Commerce — where I worked alongside hundreds of business owners navigating real growth, real setbacks, and everything in between.
I know what it takes to build from zero. I've done it more than once.
I also host the
Land It Podcast
— real conversations with top operators in land clearing and excavation about what's actually working in business and marketing.
Walk Away With Practical advice
Light Up the Room With "Finally" Moments
A Speaker Who's Actually Run the Race
Relatable. Engaging. Not Generic.
Give Your Audience the Clarity to Grow — Starting Monday Morning.
Built to Help Dirt World Contractors Win.
Josh hosts the Land It Podcast — a fast-growing show in the land clearing, excavation, and demolition space. Each episode he sits down with operators across the country to talk about what's actually working to grow their businesses.
When Josh takes the stage at your event, your audience isn't hearing from an outsider. They're hearing from someone already in their world — conversation after conversation — learning what works and what real leadership and entrepreneurship look like in the dirt world.
That's what makes the room lean in.
TOPICS Built for the Dirt World
Every session is built specifically for contractors — not generic business advice retrofitted for a new crowd. Topics cover marketing, lead generation, scaling, and team building, and most talks can be tailored to fit your event theme, audience, and format.
Beyond Word of Mouth
Word of mouth built the dirt world — but it's not a strategy anymore. In this keynote, Josh shows contractors exactly how to stop waiting on the phone to ring and start owning their market with a marketing engine that generates consistent, predictable leads while they're out in the field doing the work.
Stop Chasing WRONG Customers
If your pipeline is full of tire-kickers, price-shoppers, and wrong-fit jobs, the problem isn't your closing rate — it's your marketing. Josh breaks down how to attract higher-quality clients from the start, filter out the noise before you ever roll a truck, and build a pipeline that converts at the rates your business deserves.
The AI Game Plan
AI isn't coming for the dirt world — it's already here. This talk cuts through the hype and gives contractors a practical framework for identifying the tools that actually move the needle, automating the right parts of their business, and building a game plan before the competition figures it out first.
The 7-Figure Scaling Playbook
Growing past seven figures means building a company that doesn't depend on the owner being in every decision. Josh shares the marketing stack, operational principles, and team-building frameworks that help dirt world contractors scale with intention — and build something worth running for the long haul.
Testimonials
My business would not be what it is today if it were not for them. Their guidance, work and creativeness truly shines. Josh and the team at Blue Goat Land Leads are who I want to take with me on the long distance.
Brandon Barney
Josh will go above and beyond for your company to ensure your business needs are understood to grow your business and take it to the next level!
Ryan Fouts
I started out by listening to their podcast and immediately scheduled a meeting to discuss what they could do for our company!
Bradley Nations