CLEAR GRADE CONTRACTING · DIRT WORK
Ad spend turned into $1M+ in revenue
$1M+ in revenue and booked six months out.
Marketing for land clearing, excavation & demolition contractors
Your own website, ads and Google listing, not shared leads. We build the system that keeps your phone ringing with people ready to hire you, and we run it for you every month.
- 5–15x+Average client ROI
- 10+ yrsGrowing dirt-world companies
- 350+Successful projects
- 5.0 ★Google rating, 40+ reviews
The real problem
Why the phone goes quiet.
Most dirt-world owners don't have a work problem. They have a pipeline problem, and it has three usual causes.
- 01
Referrals dry up
Word of mouth built the dirt world, but it's lumpy. One month you're packed, the next the phone goes quiet and crews sit.
- 02
Bought leads get shared
Lead sellers pass the same homeowner to several contractors, so you race to the bottom on price for a job you might not even win.
- 03
Leads go cold
The call you miss on the machine goes to the next company on Google. Without fast follow-up, the leads you paid for leak away.
We fix all three with one system: exclusive leads, online visibility and follow-up that never forgets.
Built for one industry
We only market companies that move dirt.
No restaurants, no dentists. Just land clearing, excavation and demolition contractors, so every campaign starts from what already works in your trade.
LAND CLEARING · MULCHINGLand clearing & forestry mulching
Lot clearing, site prep, brush and cedar mulching: leads from landowners, builders and developers.
Land clearing →Forestry mulching →
EXCAVATIONExcavation marketing
Site prep, ponds, grading and utilities: builders, GCs and owners who need dirt moved.
See how it works →
DEMOLITIONDemolition marketing
Teardowns, commercial demo and concrete removal: developers and owners ready to start.
See how it works →Don't take our word for it
Hear it from the owners.
Real contractors, real numbers, in their own words. Tap any story to play it.
What we run for you
One system, from first search to signed job.
Most agencies run some ads and hope. We connect every piece, so the lead your ad paid for actually turns into work on your schedule.
CONTRACTOR WEBSITES
Fast, custom sites that show your work and turn visitors into calls and estimate requests.
Explore websites
TOP 3 ACROSS THE GRID LOCAL SEO & GOOGLE MAPS
Rank in the map pack and show up in AI answers across the towns you serve, so the calls come to you first.
Explore local SEO GOOGLE ADS & PPC
Show up at the top when someone searches for your service, and pay only for exclusive leads.
Explore Google Ads FACEBOOK & INSTAGRAM ADS
Video-led Facebook ads that put your machines in front of landowners before they start searching.
Explore Facebook ads CRM & LEAD NURTURING
A CRM with instant texts, follow-ups, reviews and reporting, set up and trained for you.
Explore the CRM AI SEARCH & AUTOMATION
Get recommended when owners ask ChatGPT, Google AI and other assistants who to hire.
Explore AI search
Case studies
What the first 30 to 90 days look like.
90-DAY RESULTS
Right On Time DemolitionHouston, TX
Junk removal to demolition: a 475% revenue jump
83conversions in 90 days
12.83%conversion rate
$250K/morevenue by year one
- CHALLENGE
- Right On Time started as a junk removal company and wanted to grow into higher-value demolition and land clearing work with more consistent, qualified leads.
- STRATEGY
- A focused PPC-only campaign on high-intent demolition keywords, optimized for conversions and cut of wasted spend.
- OUTCOME
- 83 conversions at an average $84.59 per conversion and a 12.83% conversion rate. Results were strong enough that Right On Time rebranded fully into demolition with a new logo, a new website and a bigger ad budget.
SEPTEMBER RESULTS
Crosstimber Co.Knoxville, TN
$45,130 in sales from under $1,000 in Facebook ads
2,171%ROI in September
$45,130in sales from 13 leads
$75.91cost per lead
- CHALLENGE
- Crosstimber clears land, mulches brush and cuts trails and driveways for residential landowners and farmers within 50 miles of Knoxville, Tennessee. Jobs need to be at least an acre to be worth hauling the machine out, so they needed leads that fit, not tire-kickers.
- STRATEGY
- Facebook and Instagram lead ads aimed at landowners in that 50-mile radius, with a free on-site estimate offer and a lead form that asks the qualifying questions up front. Every lead is tracked from form to quote, and Crosstimber marks which ones were good so the targeting keeps improving.
- OUTCOME
- In September, 13 leads at $75.91 each on $986.86 of ad spend turned into $45,130 in sales: a 2,171% return after paying for the ads and our management.
CLIENT RESULTS
Green Acres Outdoor ServicesTroy, IL
Two big clearing jobs back to back, then booked out for the year
$100K+in booked jobs
53 acresplus a 5-acre home site
Booked outfor the rest of the year
- CHALLENGE
- Green Acres does land management, forestry mulching and brush clearing around Troy, Illinois. They wanted bigger acreage jobs and a schedule that stayed full instead of swinging with referrals.
- STRATEGY
- Facebook ads aimed at landowners and builders in their service area, a CRM that follows up on every lead automatically, and local SEO so they show up when people search.
- OUTCOME
- Two jobs landed back to back, 53 acres of land clearing and a 5-acre clear with home-site prep, for more than $100K in booked work. They also landed a land-clearing job covering 20 lots and are booked out for the rest of the year.
Pricing
Packages for dirt-world contractors.
Exclusive leads, a custom strategy and real reporting. Pick the stage your business is in; we'll tailor the rest on your call.
01
Growth
No contract$2K–$3K/mo
For contractors doing $15K–$25K a month
The foundation
- Website that books jobs
- Google Maps SEO
- One ad channel
- Lead follow-up system
02
Dominate
No contract$3K–$6K/mo
For contractors doing $25K–$50K a month
Everything in Growth, plus
- Google & Facebook ads
- AI search optimization
- Advanced follow-up
- Tracking dashboard
03
Elite
1-year contract$6K–$9K/mo
For contractors doing $50K+ a month
Everything in Dominate, plus
- Media days, 2x a year
- Regional SEO
- Custom AI workflows
- Hiring campaigns
Every package
A real person in your corner.
Every plan comes with a dedicated, US-based account manager who checks in with you regularly and knows your market, your ads and your numbers.
Text or email them when something comes up and hear back quickly.
How it works
From “hello” to a full schedule.
No six-month onboarding and no mystery. Here's exactly how we go from first conversation to a system that runs.
- 01
Free strategy call
We look at your market, your competition, your service areas and what you're running now, and talk through your goals. No pitch, no pressure.
Book your call - 02
Custom plan
A plan built for your business: local SEO and AI search, Google Ads, Facebook ad funnels or all three, weighted toward the jobs you want more of.
Compare packages - 03
Launch
We build or fix the website, set up your Google Business Profile, launch the campaigns and connect every call and form to your CRM.
See every service - 04
Follow up & optimize
The CRM follows up on every lead until they hire you. We track every call, optimize every month and report it in plain English.
See the follow-up system
@bluegoatlandleads
Client wins, straight from our feed.
Booked-out schedules, big contracts and record months. We'd love to show you how to land something like that.
Learn the playbook
Want to learn it before you hire us?
The blog, the podcast, the book and the free guides hand back everything we learn. None of it requires hiring us.
THE BLOGMarketing advice from the field
Practical articles on ads, Google Maps, websites and follow-up, written for owners who'd rather be on the machine.
THE BOOKLand It in the Dirt World
The marketing playbook for land clearing, excavation and demolition owners.
THE PODCASTThe Land It Podcast
Owners who've built what you're building, on the real numbers and the mistakes worth skipping.
FREE GUIDESChecklists you can use this week
Google reviews, GBP, ads and website must-haves. No email hoops.
Reviews
What owners say after the phone starts ringing.
The lead generation they got for us has been tremendous! It's been the best return on investment we've made so far in our business so I would highly recommend you to use Blue Goat Land Leads.
Within the first month of using Blue Goat Land Leads our calls have increased substantially!!! Thank you Blue Goat for helping grow our business!
The team at Blue Goat were fabulous. Everything I asked them to do, they did immediately. Within 2 months I was fully booked out for 6 months!
Questions owners ask us
Straight answers before you call
Land service company owners ask us these on almost every first call.
What services does Blue Goat Land Leads offer?
Contractor website design, local SEO for the Google map and AI search, Google Ads, Facebook ads, hosting and management, and a full lead-nurturing CRM with automations. Every plan is built from real research on your business, your target areas and your competition.
What makes you different from other agencies?
We only work with dirt-world companies, and we've done it for more than a decade. We build a custom plan for every client that's designed to drive sales, not just leads: we generate quality leads and nurture them until they become paying customers.
Do you sell leads?
No. We create exclusive leads for your business through your own campaigns. Purchased leads are often sold to several contractors and convert poorly; ours come from people who found your name, your website or your ads.
Are there any contracts?
Not on most plans. Growth and Dominate are month-to-month. Our clients stay because of results, not because they're obligated. The Elite package has a one-year term.
What kind of businesses do you work with?
Land clearing, forestry mulching, excavation and demolition companies, usually 6- and 7-figure operations with a long-term vision, the budget to invest without day-to-day stress, and a marketing gap we can clearly fill.
Let's put more dirt jobs on your schedule.
Tell us where you work and what jobs you want more of. We'll show you what's possible in your market on a free strategy call.